Planning and creating a website for your business will require many things, and the layout and contents are just for starters.
If you want to make a responsive and competitive website that can pull in the customers, then you also need to pay attention to the colors you will use in your website. The color that you choose for the website can spell the difference between success and failure- it can help you put the message across, highlight a product or service or even boost brand awareness. When you want to be relevant online, it is best to pay attention to your colors.
Where to start and what colors to choose?
In choosing the color palette for your site, you should not choose arbitrarily. There’s an art and science in color choices too especially for a website. Keep in mind that the intention in choosing the right colors is to draw the customers in and let them linger on the site and motivate them to make transactions.
Customers and internet users are drawn to colors, whether they are aware of it or not. If you make the wrong selection, your customer will instantly leave the site or ignore it altogether! If you are still clueless on where to start, then consider the following tips:
1. Start with natural palette- Think of these colors as those colors that are normally seen in the environment, like light sky blue for the sky or the green color for grasses. Gray is also considered as a natural color. All these can serve as a great base for your website. Don’t focus too much on strong or unnatural colors like bright red or bright blue since these can push some readers away. You can combine the natural colors with unnatural colors to get the effect you are looking for. If you run a food-related website, then orange and yellow can work as well.
2. Make sure that the texts will stand out- The customers should be able to read the contents clearly. So the trick here is to go for a light background, and a dark color for text.
3. Choose 3 colors and use these on your site pages- Three to five colors for the website are recommended, but going more than five will only frustrate the reads. Make sure that you use these colors in all website pages.
Choose your colors based on demographics
Sometimes, the choice of colors for the website will be influenced by your target market. Who are you targeting as your customers? Do you want to engage more men, or you want to tap into young customers? If you are targeting young customers and young professionals, then bright colors should be selected for your website. If you are targeting men, then you may want to invest in blue and orange. For women, you may want to concentrate in red.
Colors have meanings too
Did you know that certain colors have meanings too?
If you want to send a subtle message to your customers, then choose the appropriate colors.
If you want to evoke a feeling of energy, passion and power, then red is the best color for the website. The use of this color will also mean danger and aggression.
If you are building a brand based on trust, peace and loyalty, then blue is the best color for you. This color also means coolness, freedom and spirituality.
If you want to show optimism on the page, then yellow is your best bet. This color also means happiness and light.
Green is the color of life and the environment, and can also mean health, wealth and spirituality.
Another common color is white, and this is your color if you want to show youth, freshness and peace.
Do you want to show that your brand is credible, strong and stable? Use brown as your central color in the website.